![]() Here is a company that has forgotten who its core customer is. Nothing highlights Capture One’s features and what can be expected moving forward. Their silly chart throws all sorts of math into the picture and does more to unsell the product than sell it. I can’t tell here if there is a monthly payment option. Simply put, for 14.90 a month, you will get the latest in new features as they are released. So, what this is saying from what I can read is that a yearly subscription is USD 179. I hope you can make better sense than most readers have. The chart in the email (as a link) is shown below. In today’s world, with so many options, complete ignorance and arrogance drive Capture One. Not a thing about Capture One’s benefits was mentioned in this sloppy introduction. It was also the software of choice for those wishing to shoot tethered. Many photographers would claim that Capture One produced better image quality. It was also fast and had some outstanding features to make your images look their best. I liked that you could work with sessions or a catalog and that the user interface was customizable. First and foremost, I was an employee of Phase One in upper management for 13 years and, as such, helped influence many things in Capture One. There are several reasons I went with Capture One. However, for pros and many serious enthusiasts, as well as myself, Capture One was our RAW processor of choice. You would have thought that maybe Capture One would have learned from that. They should never have released the subscription model the way they did. Lightroom is now the defacto RAW processor of most photographers. Adobe realized its error and corrected it. I was with Thomas and a few other notable photographers when this was happening. ![]() Not many people know, however, that the most prominent advocate for changing the subscription model to $10 was Thomas Knoll, the inventor of photoshop. This a screen I was able to design in the workflows section of Capture One to do initial ratings and edits, much like Lightroom’s grid screen. Capture One initial edit screen, designed for my workflow. That calmed things down, and eventually, we are still with that model. Eventually, within a short time, there was such an outpour of unhappy users that Adobe changed their model to have a photographer package only for $10 a month for Lightroom and Photoshop. Adobe was selling a subscription to the whole suite. When Adobe announced its subscription service, photographers were furious, and they let Adobe know it. You most likely know that Adobe offers its Creative Suite and a Photoshop and Lightroom combo as a subscription model. One of the things that got people staying with Capture One was that you could buy a license instead of a subscription. Phase One, to my understanding, still owns Capture One but broke it off into its own company a couple of years ago. ![]() In this guide, you’ll discover which payment option might be best for you and a breakdown of how much it would cost to own Capture One Pro over six years.”. The lead line is this, “At Capture One, we want to be completely transparent with our pricing and how much it costs to own our software. Let me tell you, I have never seen a more confusing piece of marketing and such a poorly thought-out campaign as I have with this email. Like many of you, I received an email on Wednesday, January 18th, about changes with Capture One Subscriptions, Licenses, and Cost Of Ownership. Capture One Is Awarded The Worst Marketing Message Ever Capture One, my former much-loved RAW processor
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